🍎✨ New Year, New Designs! ✨🍎
New Year, New Pump Clips! ✨
As we step into the new year, we’re thrilled to unveil something we’ve been working on behind the scenes: a completely new collection of pump clips for Hogan’s Cider. This refresh marks an exciting new chapter for us, and we couldn’t be more proud of how it’s come together.
We’ve worked closely with @clairehartleystudio for several years now, and these new pump clips are the latest in a long line of projects created together. Claire’s distinctive style, confidence, and talent for visual storytelling continue to bring our ideas to life in a way that feels perfectly aligned with Hogan’s.
A Bold New Visual Direction
This collection represents a significant visual shift for Hogan’s. We’ve moved away from word-heavy designs and leaned into something far more expressive: bold, illustrative artwork that communicates personality and flavour at a glance. The result is a set of pump clips that feel more playful, more characterful, and more reflective of who we are as a brand.
Each design starts life as a hand-drawn illustration, created in ink by Claire. These drawings are then carefully scanned and digitally refined, preserving the tactile, handcrafted feel while ensuring they work beautifully in a finished, printed format. The process allows every pump clip to feel considered, authentic, and full of character....no two lines quite the same.
Capturing the Spirit of Hogan’s
One of the things we admire most about Claire’s work is her ability to truly understand a brand and translate its personality into visuals. These designs feel unmistakably Hogan’s: confident, playful, and rooted in craft. They bring a fresh energy to our taps and create a stronger visual connection between the cider in your glass and the story behind it.
More to Come 👀
And this is just the beginning. These pump clips are part of a growing collection, with more designs already in the works. As we continue to explore new ideas, flavours, and visual storytelling, you can expect to see even more illustrations rolling out over time, each one adding another layer to the Hogan’s world. We’re excited to keep evolving and to share these designs with you as they make their way into pubs and bars across the country.
Huge thanks to Claire for the care, creativity, and passion poured into every detail of this collection 🍎✨
Keep an eye out for the new pump clips out in the wild and watch this space, because there’s plenty more to come!
Check out Claire's website by clicking the image below.......⤵️
